Michal Christine Escobar

Senior Editor, Hotels

Author Profile

Michal Christine Escobar is Hospitality Technology’s Senior Editor, with a concentration on the hotel industry. She has a decade of experience as a B2B journalist. She is responsible for the hotel beat at the magazine and often writes about AI, VR, IoT and other emerging technologies affecting hospitality.

ARTICLES BY THIS AUTHOR

6/4/2025
From Side Project to SaaS? Does Your Tech Deserve a Bigger Stage
So, you built a tool to solve your own ops headaches. If you’re thinking about spinning off your in-house solution, ask these hard questions first.

Michal Christine Escobar
6/4/2025
How Restaurants Can Use Tech Without Sacrificing the Guest Experience—And Maybe Even Improve It
Staffing challenges aren’t new—but they’ve become more urgent. As restaurants navigate persistent labor shortages and rising expectations, technology is stepping in to fill the gaps.

Michal Christine Escobar
6/4/2025
5 Restaurant Tech Trends to Watch
At the 2025 NRA Show, hospitality experts discussed how restaurants and hotels are moving beyond point solutions to build smarter, more connected operations with cloud platforms, automation, and AI.

Michal Christine Escobar
6/4/2025
How Restaurant Tech is Leveling the Playing Field for Independents
Independents don’t need to act like chains—they need tools built for how they really work.

Michal Christine Escobar
6/2/2025
The Future of Restaurant Operations: Turning Tech Into a Strategic Ally
As restaurants navigate rising costs, staffing shortages, and evolving customer expectations, predictive AI and automation are stepping in—not to replace operators, but to empower them with smarter insights, faster decision-making, and less waste.

Michal Christine Escobar
5/28/2025
The KPI of Passion
A new framework helps hotels prove the financial and experiential value of concierge services—turning passion into performance metrics.

Michal Christine Escobar
5/28/2025
Not All Guests Are the Same. So Why Is Your Marketing?
Generic emails are driving guests away. Smarter segmentation, based on data you already have, is the key to relevance and ROI.

Michal Christine Escobar
5/28/2025
NRA 2025: How Careit Connects Kitchens to Communities With a Tech-First Approach
Careit’s core platform is designed to serve the full ecosystem of food recovery stakeholders—from hotels and restaurants to nonprofits and government agencies.

Michal Christine Escobar
5/27/2025
Breaking Up Is Hard to Do: How to End Tech Vendor Relationships Without Breaking Your Business
At the 2025 National Restaurant Association Show, one operator laid out exactly how to break up with bad tech—and come out stronger.

Michal Christine Escobar
5/22/2025
The New User Experience: Why Hotel Tech Usability Is Key to Retaining Talent and Elevating Service
Legacy property management systems often feature outdated interfaces, complex workflows and steep learning curves. The result: staff frustration, longer training times, and faster burnout.

Michal Christine Escobar