Michal Christine Escobar
ARTICLES BY THIS AUTHOR
- 4/23/2025
Fraud Hiding in Plain Sight: How Fake Hotel Sites Are Stealing Billions
With a single click, countless unsuspecting guests are misled, believing they’re booking directly with hotels, when in reality, their money is siphoned away by fraudulent websites. - 4/23/2025
CTOs: It’s Time to Step Into the Hiring Conversation
Hospitality still leads the nation in turnover. But new tools, from AI-powered job descriptions to automated candidate screening, are helping hospitality businesses move faster and hire smarter. - 4/22/2025
Bridging the Data Gap Between IT and Marketing in Hospitality
Real-time identity, connected insights, and cross-functional collaboration are the foundation for modern guest experiences. - 4/22/2025
Tech That’s Good for the Planet, Better for Business
Hotels investing in sustainable technology are seeing more than environmental gains—they’re unlocking smoother operations, stronger ROI, and higher guest loyalty. - 4/22/2025
Sustainability Initiatives Help Build Guest Loyalty
Today’s travelers expect more than just comfort and convenience—they want to know their stay aligns with their values. For hotels, this shift presents a powerful opportunity to turn sustainability into a loyalty-driving asset. - 4/21/2025
Why Traditional Hospitality Training Is Failing—and How AI Can Fix It
Traditional programs are leaving employees underprepared—and guests unimpressed. AI training is closing the gap with real-time feedback and lifelike scenarios. - 4/18/2025
What Hotels Can Learn from STRs About Instant Guest Delight
It turns out you don’t need years of data to create a personal touch. STRs are doing it with one stay and smart tech. - 4/17/2025
Hotels Must Think Like Retailers to Drive Direct Bookings
Adopting a retailer mindset—offering dynamic upsell opportunities, transparent pricing, and personalized experiences—can drive direct bookings while ensuring customers feel they’re getting the most for their money. - 4/16/2025
Revenue Strategy in Flux: How Remington’s Adrian de Gortari Is Blending Human Insight with Machine Learning
With labor shortages, shifting traveler expectations, and fast-moving markets, hoteliers face mounting pressure to adapt. Remington Hospitality’s EVP of Revenue Management shares how data-driven tools—and empowered teams—are redefining performance. - 4/16/2025
Start-Up Spotlight: Vita Mojo Modernizes QSRs with Tech Built by Restaurateurs
Born from its own digital-first restaurant concept, Vita Mojo offers an all-in-one platform that unifies ordering, kitchen management, and guest engagement to help hospitality brands scale smarter.
