WATCH: Demo of Voice AI in Burger King UK Drive-Thru

At MURTEC 2025, Experience Matters, Hospitality Technology caught up with SoundHound AI's VP, Partnerships Mike Lauricella for a booth tour and demo of its groundbreaking AI that's powering restaurants' drive-thrus and phones.  

Adding voice AI technologies is at the top of many restaurant operators' technology to-do list.  50% of operators say that voice-enabled technologies top their list of emerging technologies they’re already using or planning to implement in the near future, according to HT’s 2025 Restaurant Technology Survey

Lauricella shared the top challenges facing restaurants today.  (2:50)  Restaurants continue to face challenges when trying to hire and retain employees. AI helps lessen the load for existing employees, enabling them to focus on food quality and deliver outstanding customer service, he says. Employees like working with AI solutions; they help create a calmer work environment, Lauricella explains.  

See the Burger King UK drive-thru implementation 3:17  

Experience Matters

This is just one of the thought-provoking insights from the 30th anniversary MURTEC Experience Matters.  Attendees got a special glimpse behind the tech innovations driving Domino's Pizza.

Read Domino's Playbook for Digital Dominance: Innovation, Honesty, and Customer-Centric Thinking 

WATCH:  Innovation Lessons From Dominos Digital Playbook
 

Stay tuned for more MURTEC insights here on hospitalitytech.com/murtec.