Loyalty

The restaurant industry has spent years optimizing for acquisition. But we’ve ignored what happens after that first order.

PAR Engagement empowers restaurants to engage smarter, move faster, and multiply impact.

As values-driven consumer behavior reshapes marketing strategy, hotel and restaurant tech leaders must equip their stacks — from guest data platforms to feedback tools — to support authentic, personalized engagement that reflects what customers truly care about.

Whether you’re running a luxury resort, pool club, casino, or a festival series, here are 11 proven strategies to help businesses operate more efficiently and profitably this year.

A new partnership enables hotel CTOs to deploy scalable, data-driven loyalty programs that personalize guest engagement, drive revenue, and future-proof CRM infrastructure.

With new in-app services and immersive experiences, Airbnb challenges hotels and OTAs alike—tapping into travelers’ growing demand for personalization, local connection, and seamless planning.

Restaurants of all sizes and models must understand the threats and opportunities associated with this seismic acquisition.

Inspired by a viral social media trend, travelers can turn planning their next getaway into a game of chance with the opportunity to enter to win prizes, including 1 million Marriott Bonvoy points.