As values-driven consumer behavior reshapes marketing strategy, hotel and restaurant tech leaders must equip their stacks — from guest data platforms to feedback tools — to support authentic, personalized engagement that reflects what customers truly care about.
Whether you’re running a luxury resort, pool club, casino, or a festival series, here are 11 proven strategies to help businesses operate more efficiently and profitably this year.
A new partnership enables hotel CTOs to deploy scalable, data-driven loyalty programs that personalize guest engagement, drive revenue, and future-proof CRM infrastructure.
With new in-app services and immersive experiences, Airbnb challenges hotels and OTAs alike—tapping into travelers’ growing demand for personalization, local connection, and seamless planning.
Inspired by a viral social media trend, travelers can turn planning their next getaway into a game of chance with the opportunity to enter to win prizes, including 1 million Marriott Bonvoy points.
Together, they represent a significant leap forward in the use of technology and data to enhance the guest experience across the Group’s global portfolio.
