Marketing

As values-driven consumer behavior reshapes marketing strategy, hotel and restaurant tech leaders must equip their stacks — from guest data platforms to feedback tools — to support authentic, personalized engagement that reflects what customers truly care about.

SOCi’s 2025 Consumer Behavior Index shows traffic and visibility are vanishing for hotels as traditional search strategies are breaking down.

Even in the face of declining revenue, the QSR’s focus on enhancing digital customer engagement remains the gold standard.

The new 14-day “Taste Tour” activates Noodles Rewards members with daily limited-time offers, driving trial of bold new menu items and boosting engagement through SMS opt-ins and exclusive perks.

Chipotle Mexican Grill is looking to repeat its "highest digital transaction day of all time" by bringing back its Burrito Vault Game.

Improvements in operations combined with bold marketing result in a comeback that one analyst described as “the best of all time.”

In its first-ever online store features Noodles gear, limited-edition merch, and a Black Friday deal.

Trust gaps that need to be addressed include: price transparency, COVID-19 health and safety, data privacy and information credibility.